The "Why"

I’ve spent over 30 years coaching, mentoring, building, and leading teams—while helping major brands, retailers, organizations, and universities with their marketing and go-to-market strategies. I’ve also partnered with more than 800 social media influencers and launched hundreds of successful campaigns.

But at my core, I’m built for strategy and was made to help people—and I believe small businesses deserve the same level of insight, advocacy, and support that big brands get at a price that any small business can afford. That’s why I’m here: to champion local business owners and help them grow with smart, simple, and effective strategies—right here in the community I live in and love.

The core Values

Helpfulness: Making the world better starts with being helpful. I find meaning in serving others and adding value wherever I can.

Motivation: I strive daily to grow—as a person and a professional—so I can help those around me succeed. Growth requires learning, and I’m always learning.

Hard Work: Time is our most valuable resource. I honor it by showing up, working hard, and not wasting a minute.

Excellence: If my name is on it, I want it to be great. Whether it’s a project, baking a loaf of bread, or a coaching session—I aim for excellence in everything I do.

Fun: Work (and life) should have joy in it. I believe in getting things done while having fun along the way.