The "Why"

I’ve spent over 15 years in Customer Success Strategy hiring, building, and leading teams while partnering with major brands, organizations, retailers, and universities. I’ve also worked with 800+ social media influencers and helped launch hundreds of marketing campaigns.

But at my core, I was built for strategy—and I believe small businesses deserve the same level of insight, creativity, and support that big brands get. That’s why I’m here: to help local businesses grow with smart, simple, and effective strategies in a community that I live in and love.

The core Values

Helpfulness: Making the world better starts with being helpful. I find meaning in serving others and adding value wherever I can.

Motivation: I strive daily to grow—as a person and a professional—so I can help those around me succeed. Growth requires learning, and I’m always learning.

Hard Work: Time is our most valuable resource. I honor it by showing up, working hard, and not wasting a minute.

Excellence: If my name is on it, I want it to be great. Whether it’s a project, baking a loaf of bread, or a coaching session—I aim for excellence in everything I do.

Fun: Work (and life) should have joy in it. I believe in getting things done while having fun along the way.